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Meet Wordsmith
Wordsmith is a natural language generation platform that transforms your data into insightful narrative.

Automated Insights is the creator of Wordsmith, the world’s first self-service natural language generation platform that allows companies to write human-sounding narratives from data. Our customers use Wordsmith to scale their writing output, scale expertise, and to communicate personally with each of their users. Automated Insights serves hundreds of companies in over 50 industries including financial services, e-commerce, and business intelligence. Our customers have generated more than 1.5 billion narratives a year, each written uniquely and at a fraction of the cost of a human writer alone.

What is Natural Language Generation?
Natural language generation (NLG) is a software process that automatically transforms data into written narrative.

It starts with data
The main requirement for natural language generation is ownership or access to structured data. Structured data has a defined structure where specific values are categorized into distinct sets.

It's composed with our NLG platform
The output is powered by the narrative design, which is written in your company’s tone and voice. The narrative design consists of conditional logic rules that trigger different outputs based on the data set behind the content.

The result is clear, natural language
The narratives automatically generated via Wordsmith sound as if a human manually crafted each one. As a result, NLG empowers organizations to scale personalized content production and generate written analysis that makes everyone their own data expert.


  • Wordsmith

    Powered by Automated Insights, Wordsmith is the world’s first publicly available self-service natural language generation engine. Wordsmith allows users to generate human-sounding narratives from data. Our Wordsmith platform makes it easy to produce millions of personalized reports, articles, and narratives in the time it takes to write just one. Wordsmith helps companies in data-driven industries, including financial services, e-commerce, real estate, business intelligence, media and many others, achieve content scale, efficiency and personalization.

  • Wordsmith for Tableau

    Powered by Automated Insights, Wordsmith is the world’s first publicly available self-service natural language generation engine. Wordsmith enables some of the world’s largest companies to automatically generate reporting that is tailored for each level of the management chain, from executive to individual contributor.

    Using Wordsmith, analysts can use the data that powers their dashboards to create highly targeted, dynamic, and compelling reports that are leveraged to drive critical business outcomes. You control the language, structure, and tone of Wordsmith’s content by configuring sophisticated, rules-based templates. After your one-time setup is complete, you can create narrative templates that can generate dynamic summaries and reports that sound like a human analyst crafted each one by hand. Wordsmith empowers data experts to generate content with a speed, ease, and level of clarity that has never before been possible.


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The Forrester New Wave™ report names Automated Insights a market leader in NLG for analytics.