The Yext platform lets businesses control their brand facts in the cloud and sync it to more than 150 services and applications, which we refer to as our Knowledge Network, and includes Amazon Alexa, Apple Maps, Bing, Cortana, Facebook, Google, Google Assistant, Google Maps, Siri and Yelp. Brand facts is the structured information that an organization or business wants to make publicly accessible. For example, in the public sector, the address, phone number or hours of a government agency; in healthcare, the health insurances accepted by a physician or the precise drop off point of the emergency room at a hospital campus; or in finance, the ATM locations, retail bank holiday hours or insurance agent biographies. We believe a business is the ultimate authority on its own brand facts, and it is our mission to put perfect answers everywhere.