Automate Complex Agency Processes with AI-led Intelligent Automation

Krista is a modern intelligent automation platform designed to leverage existing IT assets and SaaS apps in automated business workflows. Krista is an elegant iPaaS (integration platform-as-a-service) platform leveraging NLU as its interface. It makes designing a process like describing a conversation between your people and your apps. This makes for a very differentiated approach to RPA, especially in the context of frequent changes in user interface (UI) elements, which can make scaling RPA deployments difficult. Krista is truly different since it translates what humans want to say to a system rather than integrating it with what an API provides. Its use of voice and NLU makes for a more intuitive way of solving process problems without technical coding or integration expertise.

Krista’s sweet spot is where multiple people and system capabilities must be orchestrated to perform a valuable agency outcome, especially where changes to the process are frequent, and machine learning could be applied to optimize the process.

For a specific job function, Krista’s goal is to become a zero-training, familiar interface to the many systems typically required for that job, reducing complexity and training needs, increasing utilization of IT systems, enabling IT agility, and improving compliance reporting.

Crucially it is not just providing information on process issues; it is used to expedite issues such as sales or shipping orders and similar tasks. As such, Krista is complementary to approaches such as BPM and RPA, integrating with existing assets.

What sets Krista’s vision apart from many other automation vendors is its broad understanding of where automation can be applied inside agencies. It is pushing into scenarios such as Cybersecurity, DevOps, IT Service Management, Customer Support, Document Understanding, and Issue Cognition and Resolution.

Clients experience the value proposition in different ways. Smaller agencies view Krista as a platform enabling a broad set of automation without hiring and training specialist staff. Large and mature agencies use Krista to complement RPA by integrating natively into cloud applications, supporting event-driven architectures, and operationalizing machine learning. Thus, Krista digitally transforms legacy cultures and systems to increase innovation and progress toward autonomous computing.

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