Ito Solutions for the Public Sector
Business Overview
Ito is a global provider of real-time transit data and analytics, supporting more than 60 million daily trips.
Managing urban transit systems is a complex task, involving numerous suppliers, legacy systems, and fragmented, often inaccurate data feeds. Ito addresses this challenge with nearly two decades of transit data experience and R&D investment. Drawing on deep domain expertise, industry insight, proprietary technology, and AI models, Ito ingests live location data to detect delays, cancellations, and disruptions. Ito serves global journey planners, governments, local authorities and operators with high-quality real time transit data that ensures the highest quality passenger experience and costeffective transit management across all channels.
Ito is committed to reshaping global mobility by delivering intelligent transit data that powers seamless, inclusive and sustainable journeys. Our solutions enable real-time travel experiences, improve passenger satisfaction and support smarter journey planning across cities and regions.
Through trusted data and strategic partnerships, we support operators and agencies to drive innovation, meet evolving accessibility and sustainability goals and create meaningful impact for passengers worldwide.
Ito Notify
Ito’s real-time operational control solution empowers transit agencies to detect, manage, and communicate live network changes with precision and speed.
Leveraging AI-driven disruption detection and dynamic service adjustment capabilities, Notify ensures minimal passenger impact and optimized network performance. It integrates and standardizes data from multiple sources to create a single, reliable view of the transit network, enabling accurate vehicle tracking, automated alerts, and responsive service modifications.
With modules for disruption detection, fare monitoring, and real-time performance insights, Notify helps agencies stay ahead of issues, improve operational efficiency, and deliver a smoother passenger experience.
Ito Discover
Ito Discover transforms vehicle location and schedule data into actionable insights, helping organisations reduce inefficiencies and improve decision-making. It tracks vehicle movements to calculate actual stop times, enabling detailed analytics on performance, schedule issues, and trip replays for customer support.
Ito Elevate
Ito’s intelligent data enhancement solution is designed to transform foundational transit data into a single source of truth, laying the groundwork for accurate and reliable real-time predictions. By combining human expertise with advanced algorithms, Elevate inspects, assesses, and enriches schedule and live operational data to ensure precision, completeness, and consistency. It resolves inconsistencies, flags critical issues for expert review, and integrates multiple data feeds to support scalable, user-centric journey planning.
This enriched data environment enables downstream systems to generate high-quality arrival time predictions and service updates. With modules for precision schedule management and fare transparency, Elevate empowers transit agencies and journey planners to deliver more predictable, accessible, and stress-free travel experiences.