Show the Full Impact of Your Communications Team

Broadsight is an AI-driven workflow management platform built for communications, public affairs, media relations, and issues teams that need a secure, auditable way to manage high-stakes work at scale—without relying on scattered spreadsheets, inbox threads, and disconnected tools. Broadsight centralizes the full lifecycle of communications activity in one workspace: capturing incoming media enquiries and stakeholder requests, organizing internal work and approvals, preserving key messaging and background context, and producing leadership-ready reporting from real operational data.

For public sector organizations, Broadsight helps teams respond faster and more consistently in environments where transparency, continuity, and institutional memory matter. When an issue escalates or a journalist deadline hits, teams can quickly find the latest approved messaging, identify the right subject matter experts, and understand what has already been done—reducing duplicated effort and minimizing risk. AI-assisted intake automates routine logging by converting emails into actionable entries, helping departments keep pace during surges in demand while maintaining a defensible record of engagement activity. Broadsight also supports leadership oversight by turning day-to-day work into measurable outputs: workload distribution, response patterns, trend visibility, and evidence that communications teams are actively managing reputation and stakeholder expectations.

For commercial and enterprise customers, Broadsight delivers the same operational advantages with added emphasis on performance and scale: faster coordination across teams, reduced administrative burden, fewer errors in messaging handoffs, and improved visibility into how communications work supports business goals. Teams can track proactive and reactive work, manage complex multi-stakeholder engagements, and generate granular reports on demand—useful for executive updates, governance committees, and resource planning. Broadsight is designed to work alongside existing media monitoring and project management tools, providing a purpose-built system of record for communications operations and analytics that typical monitoring platforms don’t capture.