This case study highlights how the City of Burbank transformed its address data management to better serve residents and support critical city functions. Facing challenges with missing unit numbers, PO Boxes and inaccurate geocodes, the city turned to Melissa’s Master Address Table (MAT) and Address Keys (MAKs) for precise, rooftop-level accuracy. The result was a centralized, reliable address database that improved permitting, public notifications, emergency response and even added 300+ missing addresses to the Census file, unlocking more federal funding opportunities.