Inspired by the Google File System and MapReduce, Hadoop has emerged as an open-source software framework that supports data intensive distributed applications. Early adopters such as Facebook, Twitter and Yahoo are successfully using Hadoop to tackle their big data analytic challenges. However, many other organizations struggle to get their Hadoop projects off the ground since the framework technology lack’s end user tools and have a steep learning curve. Datameer offers the first big data analytics solution that brings the power of Hadoop analytics to end-users. This paper explains the compelling advantages of Hadoop-based analytics, Hadoop’s challenges for end-users and how the Datameer Analytics Solution overcomes these challenges.