Michigan Department of Health and Human Services

The Michigan Department of Health and Human Services (MDHHS) uses the GovDelivery Communications Suite and support from the Digital Engagement Services team to increase access to information about becoming a foster parent and engagement with parents who are interested in offering foster care. Through a three-phase email and interactive text campaign strategy, MDHHS has been able to increase their subscriber base by over 20,000 people and reach subscribers through multiple channels. This has helped MDHHS work toward their goals of increasing interest in becoming foster parents and ultimately licensing more foster parents.