Real-Time Audio Intelligence for Elite Sport

Personar is an award-winning audio intelligence company for elite sport, where fast, accurate, and trustworthy decisions define winning organizations. By combining real-time speech capture, advanced AI transcription, and contextual analytics, Personar turns spoken communication into structured intelligence teams can act on immediately. The platform has already processed tens of millions of data points across motorsport, football, basketball, rugby, golf, and more, helping organizations move from raw audio to actionable insight in seconds instead of hours.

At the core of the platform are two flagship products: TrackSwift and CoachScribe.

TrackSwift is built for motorsport and other high-velocity environments where milliseconds decide outcomes. It captures pit-wall and driver radio communications, reduces noise, identifies speakers, and surfaces the strategic moments that shape races. From Formula One and IndyCar to WEC and IMSA endurance paddocks, TrackSwift gives engineers, strategists, stewards, and broadcasters a live, searchable record of every conversation, paired with analytics that reveal patterns across sessions, races, and seasons. It is also trusted in officiating environments including PGMOL (the Premier League's refereeing body) and Australia's A-League, where it powers VAR review workflows with instant, verifiable audio records that strengthen communication and decision making.

CoachScribe turns everyday coaching conversations into measurable competitive advantage. By analyzing coaches' voices in real time, it translates every instruction, correction, and cue into structured data that reveals what actually drives performance, and where communication gaps hold results back. Instead of spending hours on notes and reports, staffs receive automatically generated practice and game summaries, tagged moments, drill breakdowns, and player-specific feedback ready to act on. NCAA Division I programs like Cal Poly Men's Basketball, high school powerhouses like Mater Dei, Premier League clubs, top rowing and gymnastics programs, and PGA-level golf environments rely on CoachScribe to standardize teaching, accelerate player development, and keep every staff member aligned.

Together, TrackSwift and CoachScribe form a unified audio intelligence ecosystem that helps global sports organizations, federations, leagues, and elite teams capture, analyze, and apply the full strategic value of the spoken word.