Muck Rack maintains the most up-to-date media database in the industry by combining cutting edge technology with the work of a team of experienced in-house editors. Identify relevant reporters and up-to-date contact information.
Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, social media, TV and radio. Track journalists, keywords and mentions, as well as reach, journalist shares, and article sentiment. Set alerts and create automated coverage reports.
Send highly-customized pitches that build relationships with the media and generate coverage efficiently. With easy-to-read metrics like open and click-through rates you can determine the effectiveness of your pitches, and which journalists are engaging with them, to help guide your team’s strategies for building and maintaining relationships.
Report on metrics like number of articles, social media shares, journalist shares, journalist reach, key message pull-through, share of voice, sentiment and scope. Create executive-ready presentations and set up customizable newsletters to share with stakeholders.