Creating Information Advantage with Advanced Communications
M&C Saatchi is the world’s largest independent communications network, with more than 3,000 specialists working across 40+ communications, media, data, and technology disciplines worldwide. For over three decades, the group has partnered with governments, institutions, and global brands to solve complex challenges by combining strategy, creativity, data, and emerging technology. Operating at global scale, M&C Saatchi brings deep expertise in understanding how audiences engage with information and how messages move through modern digital ecosystems.
World Services is a specialized division within M&C Saatchi focused on supporting U.S. government and its partners operating in complex and high-risk environments. Drawing on the full capabilities of a global advertising and marketing organization, World Services applies commercial best practices to help partners better understand emerging issues, identify risks, and respond effectively in rapidly evolving information landscapes.
We leverage the same tools and techniques used by leading brands to understand audiences and drive engagement—such as data analytics, platform insights, audience segmentation, and behavioral research—and apply them to public-interest and national security–adjacent challenges. This approach enables partners to gain visibility into complex networks, track emerging narratives, and better understand how information spreads across digital platforms and communities.
Our integrated teams bring together strategists, analysts, creatives, technologists, and media specialists to develop insight-led campaigns and solutions that support awareness, prevention, and response efforts. These solutions are designed to be agile, scalable, and measurable, allowing organizations to adapt quickly as conditions change.
World Services has supported initiatives addressing a wide range of global challenges, including countering violent extremism, combating human trafficking, disrupting narcotics networks, and addressing transnational criminal activity. Our work helps organizations surface critical insights, engage hard-to-reach audiences, and deliver outcomes in environments where traditional approaches often struggle to keep pace.
By combining the reach and innovation of a global communications network with a deep understanding of complex information environments, World Services delivers responsible, data-driven solutions that help public-sector partners navigate today’s most challenging communication and influence landscapes.