State and local governments hoping to knock it out of the park with constituent services can take a few lessons from Major League Baseball (MLB). A hundred million fans buy tickets to major league games each year. Hundreds of millions more follow teams on social media and TV. From a distance, they may seem like a monolithic crowd, but the MLB knows better. Each fan has different wants and needs. One buys season tickets every year; another just attended her first game. One entertains clients at the ballpark’s dining venues. One streams games on his phone and orders team gear online. Using a suite of cloud-based digital tools, MLB has found innovative ways to give each fan a satisfying, personalized experience. Access this eBook to learn how your agency can turn casual constituents into loyal state and local government fans!
