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Adobe Video

Is AI Sending Patients to You? Adobe Brand Visibility for Health Systems

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Patients increasingly turn to AI assistants for guidance on where to receive care. In this demo, follow fictional regional health system Kestrel Valley Health through scenarios involving a knee replacement and a child’s fever at 8 p.m. Discover how Adobe Brand Visibility helps healthcare organizations identify when AI recommends competing providers or shares outdated information, understand which sources AI trusts and improve the content AI uses to answer patient questions.

Key Takeaways

  • Understand how AI assistants influence patient decisions about where to seek care

  • Identify when AI recommends competing healthcare providers

  • Detect outdated information such as incorrect service hours

  • Explore which sources influence AI-generated healthcare answers

  • Learn how Adobe Brand Visibility identifies content gaps

  • Improve the accuracy of information AI uses to answer patient questions