Fonts

Carahsoft Brand Guidelines

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Carahsoft Fonts

Ensuring a consistent and professional look across all content by defining standards for typography, fonts, alignment, and capitalization. These elements work together to create a cohesive visual identity that’s easy to read, accessible, and aligned with our brand voice.

Font Family

Primary Font - Lato

The Lato font family has 18 different weights ranging from hairline to black and is all available through Adobe Typekit.

Use cases: Everything brand and marketing for Carahsoft - from banner ads to large booth backdrops.

Secondary Font - Calibri and/or Arial

You may use one of these readily available typefaces if Lato is not supported or if a specific application requires a system font.

Use cases: PowerPoint Presentations and Word Documents.


Alignment

  • Text is preferred to be aligned left or centered in Carahsoft designs.
  • In body text for advertisements, text can be justified with the last line aligned left to create an orderly and clean look.

Capitalization

  • Headlines are in title case and left-aligned whenever possible. Don't capitalize articles, prepositions, or conjunctions that have fewer than four letters. This means that "with" and "about" should be capitalized.

Avoid capitalizing the following words in titles and headlines. Only capitalize if they are the first word in the title. "The, A, An"

  • a
  • an
  • and
  • at
  • but
  • by
  • nor
  • of
  • on
  • or
  • so
  • the
  • to
  • up
  • yet

What we look for:

  • Be mindful of line breaks. We want lines of text such as phrases and product names to sit together.
  • Turn hyphenation off, we do not separate words unnecessarily.
  • Avoid widows and orphans, a very short line or word left at the end of a paragraph.