Colors

Carahsoft Brand Guidelines

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Carahsoft color palette

Colors

This section outlines the official Carahsoft color palette and provides guidance on proper usage across digital and print materials. It also defines best practices for color contrast, including clear do’s and don’ts, to ensure accessibility, readability, and visual consistency in every application of the brand.

Primary Colors


Carahsoft Blue
HEX: #3155A4
RGB: 49 | 85 | 165
CMYK: 91 | 75 | 1 | 0
Pantone (PMS): 286U


Background Blue
HEX: #D1E7FF
RGB: 209 | 231 | 255


Big Bets Blue
HEX: #608DF0
RGB: 96 | 141 | 240


Deep Blue Quotes
HEX: #20376A
RGB: 32 | 55 | 106


September Night
HEX: #0B162B
RGB: 11 | 22 | 43

Neutral Colors


Links Court
HEX: #F6F7F8
RGB: 246 | 247 | 248


Silver Line
HEX: #CCCCCB
RGB: 204 | 204 | 203


Toll Road
HEX: #808080
RGB: 128 | 128 | 128

Accent Colors


Montego Bay
HEX: #52DFFF
RGB: 82 | 223 | 255

Web Accessibility

Accessibility ensures that essential color contrast standards are met so all users can clearly read and engage with the information we provide. Designing with accessibility in mind supports inclusivity, usability, and compliance across digital experiences.

Big Bets Blue on September Night passes the contrast test.

correct color contrast passing on adobe contrast tool

Big Bets Blue on Carahsoft Blue does not pass the contrast test.

incorrect color contrast fail on adobe contrast tool

Make sure your text has enough contrast on background colors with Adobe's Contrast Tool.