Using Unified Data and AI to Move From Reactive to Proactive Service

Discover how agencies can improve citizen services with unified data and AI-driven insights. In this resource, Jeff Scofield, Director of Solution Engineering at Salesforce, explains how connected data helps agencies deliver more seamless, consistent experiences across programs while enabling faster, more informed decision-making.

Learn how AI can turn complex information into clear answers, support proactive communication and help agencies keep citizens informed before they need to ask for updates. Scofield also discusses how AI agents can streamline service delivery by triaging requests and supporting staff, allowing public servants to focus on higher-value work while remaining at the center of the process.

Key Takeaways:

• Understand how unified data improves citizen experiences.
• Learn how AI transforms complex data into actionable insights.
• Explore proactive communication strategies that enhance engagement.
• Discover how AI agents can streamline requests and workflows.
• See how human-centered AI helps public servants work more efficiently.