Arriva UK Bus: Real-time passenger information for Google Maps

Arriva UK Bus partnered with Ito to bring real-time passenger information from 4,000 buses into Google Maps, improving travel confidence and boosting public transport use. Ito integrated and customized Arriva’s data to meet Google’s high standards, resolving data anomalies along the way. This made Arriva the first national UK operator to display live bus updates in Google Maps, with refreshes every 30 seconds. The project was delivered on a tight schedule, enhancing user experience just in time for the summer travel season.