Shining A Light On Consumer Feedback

Spun out of the MIT Media Lab in 2010, Luminoso quickly drew the attention of major consumer brands. Its flagship product, Luminoso Analytics, digests large volumes of text-based customer feedback, such as online reviews, surveys, and customer service interactions. Instead of just finding key words, Luminoso identifies key concepts, ideas, thoughts, and sentiments that drive consumer choices. Luminoso, with multilingual capabilities, empowers its clients to understand, measure, and act on consumer feedback across any number of channels.