Personalizing Constituent Journeys: Measuring Digital Government Experiences

"Digital is becoming the front door for accessing government services,” says Nikhil Jain, a digital strategy consultant at Adobe. “In a recent study we conducted, we see that around 80% of individuals — despite having barriers to digital access — still prefer websites over all other channels to access government services and information.” Taking a people-centric approach to digitization can improve outcomes for constituents, drive significant cost savings for agencies, eliminate the “time tax” of outdated processes and make government more equitable. Access this resource to learn more!