During the 2014 Loudoun County, Va. Public Safety Challenge, on the campus of AOL, Text2Them won the top honor of “Most Disruptive Technology”. We presented a new approach to common thinking regarding public safety and a plan to institute texting to Next Generation 911 (NG911) as the solution. Text2Them questioned the cost and logic of current plans being pursued by PSAPs and the FCC in their efforts to provide SMS and MMS (text, picture and video capabilities to the nation’s 911 dispatchers (PSAPs).