AWS, Cisco Podcast

Cisco and AWS Marketplace Essentials for New and Existing Partners

Friday, November 6, 2026

Hosted By: AWS, Cisco & Carahsoft

Summary

What You Will Learn

Cloud Service Providers can expand their business and service offerings by leveraging Cisco’s partner programs with support from a Carahsoft Cisco representative to generate leads and strengthen renewals.

 

Episode Overview

In this episode, Carnes White, Splunk Manager, Channel/MSP, and Adam Mahn, Cloud Program Executive, discuss how new and existing channel partners can navigate Cisco's partner programs, architectures, customer segments and procurement channels. Explore how Cisco’s cloud offerings and AWS Marketplace help Cloud Service Providers strengthen marketing capabilities, broaden managed services and deliver greater customer value. Access the podcast to streamline Government procurement, contracts and purchasing processes with help from a dedicated Carahsoft Cisco expert.

 

Key Takeaways

·       Building value-add reseller and channel ecosystems

·       Increasing marketplace partner strategy and growth

·       Gaining Cisco full stack observability on AWS Marketplace

 

What Is Discussed

 

0:00 – 0:47 | Introduction to Cisco Partner Programs and Cloud Offerings
0:47 – 2:40 | Overview of Cisco's Partner Programs and Cisco 360
2:40 – 4:49 | Carahsoft's Cisco Partner Support and Resources
4:49 – 7:50 | Growing the Cisco Partner Ecosystem and Adding Value
7:50 – 10:37 | Partner Specialization, Services, and Strategic Partnerships
10:37 – 11:56 | Cisco's Cloud Opportunities and Integration with Splunk
11:56 – 14:33 | Leveraging AWS Marketplace and Cloud Contracts for Growth
14:33 – 16:09 | Understanding Cloud Marketplaces and Public Sector Procurement
16:09 – 18:35 | Carahsoft's Cloud Purchasing and Purchasing Programs
18:35 – 19:55 | Partner Enablement and Strategies for Marketplace Engagement
19:55 – 21:15 | Getting Started with Cisco and Carahsoft Partner Resources
21:15 – 21:36 | Closing Remarks and Additional Cisco Resources


Speakers

Carnes White

Splunk Manager, Channel/MSP

Carahsoft

Experienced Channel Leader in VAR and Program space. Channel Program and Alliances expert, leading Channel for Cisco and Splunk in the United States and Canada. Business Development, Go-to-Market, Channel Strategy supporting 900+ and counting in the DC/DMV Area.
Adam Mahn

Cloud Program Executive

Carahsoft

Adam Mahn is the Cloud Marketplace Program Lead at Carahsoft, where he leads the company’s Cloud Marketplace and Cloud Purchasing programs. He has served in this role for approximately six years, helping technology partners and customers navigate cloud marketplaces and streamline the procurement of cloud solutions.

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