Catch up on the latest news from Carahsoft and our partner ecosystem


From Carahsoft & Our Partners

Persado and Carahsoft Partner to Bring Powerful AI Communications and Marketing Platform to the Public Sector

Persado’s Solutions Now Available on Carahsoft SEWP V, ITES-SW2 and OMNIA Partners Contracts

NEW YORK and RESTON, Va. — December 2, 2021— Persado, the leading AI content generation and decisioning platform, and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider®, today announced a partnership. Under the agreement, Carahsoft will serve as Persado’s Master Government Aggregator®, making the company’s industry-leading AI content platform available to the Public Sector through Carahsoft’s NASA Solutions for Enterprise-Wide Procurement (SEWP) V, Information Technology Enterprise Solutions – Software 2 (ITES-SW2), OMNIA Partners contracts and through the company’s reseller partners.

“We are pleased to partner with Carahsoft to bring the power of Persado’s AI to Government agencies,” said Mike Maiorana, Senior Vice President of Public Sector Strategy and Sales at Persado. “We have proven huge uplifts in conversion rates for our existing commercial customers and I can see that benefiting communications, marketing and customer experience teams in every Government agency. Persado’s AI-enhanced messaging for web, email, social and SMS will drive significant improvements in citizen awareness, trust and adoption of Government services.”

The U.S. Federal Government spends billions of dollars each year across marketing, communications, web, and contact service centers to engage the Americans on a variety of programs. Government agencies are taking a data-driven approach to ensure the success of their efforts but have yet to apply data and AI to communications and messaging. Persado, the leader in AI-generated messaging, will partner with Government communications and marketing professionals to enhance the content creation process to effectively target their constituents, measure, and report on the communications results for the programs they are promoting.

Persado plans to engage all Government agencies that have mandates to communicate with and serve the American public. Persado’s technology is expected to bring significant impact to Government programs focused on creating awareness, adoption and advocacy, as well as driving talent recruitment, compliance, and customer experience. Persado’s platform can help agencies working to improve the overall digital experience for the American people in support of the 21st Century Integrated Digital Experience Act (IDEA).

“With the addition of Persado to Citizen Experience portfolio, Public Sector agencies have access to a transformative AI communications platform to enable data-driven executives to maximize their communication and engagement efforts,” said Tiffany Goddard, Sales Director who leads the Persado Team at Carahsoft. “We look forward to working with Persado and our resellers to help agencies improve the digital experience they provide.”

Persado’s software, hardware and services are available through Carahsoft’s SEWP V contracts NNG15SC03B and NNG15SC27B, ITES-SW2 contract W52P1J-20-D-0042 and OMNIA Partners Contract #R191902.  For more information, contact the Persado Team at Carahsoft at (703) 673-3570 or

About Persado

Persado is the AI content generation and decisioning platform that unlocks billions in incremental revenue for data-driven enterprises. Leading brands including J.P. Morgan Chase, Humana, Williams Sonoma, American Express, and Verizon rely on Persado to realize the untapped potential in every message.  Words matter. And when they are mapped to human emotion, generated by the Persado AI, and powered by machine learning, organizations reach a tipping point in their ability to understand the customer and personalize language experiences across touchpoints and channels—creating a continuous ability to learn, gain further customer insights, and drive ever higher performance. Visit to learn more.

The Persado platform uses sophisticated AI, data science, natural language understanding,  and machine learning to generate personalized messages by leveraging the world’s most advanced language knowledge base mapped to human emotion. Companies can gain full visibility into the trends and language that will win at every moment in the customer journey with quantifiable results and data-driven insights, while ensuring the messages stay on brand. For more information about Persado visit, and follow Persado on LinkedIn.

Persado Contact

Heather Hurst

About Carahsoft

Carahsoft Technology Corp. is The Trusted Government IT Solutions Provider®, supporting Public Sector organizations across Federal, State and Local Government agencies and Education and Healthcare markets. As the Master Government Aggregator® for our vendor partners, we deliver solutions for Cybersecurity, MultiCloud, DevSecOps, Big Data, Artificial Intelligence, Open Source, Customer Experience and more. Working with resellers, systems integrators and consultants, our sales and marketing teams provide industry leading IT products, services and training through hundreds of contract vehicles. Visit us at


Mary Lange
(703) 230-7434

View source version on Business Wire