Data is the by-product of every digital action taken by USDA mission areas, partners and by the public communities that it supports. Across all mission areas from food safety to rural development or farm production, every system, process and sensor generates data. Information technology makes it easier for organizations to collect, store and share data. Too often though, data doesn’t get to the people at the “point of contact” who need it to make better decisions and create more tailored experiences for end users.