Revenue growth isn't just a sales challenge — it's a cross-functional one. When quoting, fulfillment, and customer service run on disconnected systems, deals stall, margins erode and customers churn before the ink dries on renewal. 
 
ServiceNow Customer Service Management (CSM) and Configure Price Quote (CPQ) are purpose-built to close that gap. Together, they create a seamless quote-to-cash experience — from accurate, AI-assisted configuration and pricing, through frictionless order management, to proactive post-sale service that drives retention and expansion. 
 
Whether you're a business leader focused on top-line growth, an IT leader rationalizing your CRM stack, or a service leader accountable for retention — this session will show you what's possible when your revenue journey runs end to end on ServiceNow. 

In this session, you'll learn how ServiceNow CRM helps your organization:

• Accelerate deal velocity with guided selling and automated approvals that cut quote cycle times
• Eliminate revenue leakage by connecting sales commitments directly to service delivery
• Deliver proactive customer experiences that reduce churn and surface upsell opportunities at the right moment
• Empower every team — sales, service and operations — with AI-powered insights on a unified platform