Understanding the Changing Role of Government Social Media
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Hootsuite Case Study

City of Greater Bendigo

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Discover how the City of Greater Bendigo uses social media to inform, educate, and engage constituents and provide information on almost 70 local government services. Launching a new social media strategy that included re-platforming to Hootsuite and automating social media archiving using Brolly, enabled the City to streamline workflows, focus on content performance, and deliver more advanced reporting to leadership and stakeholders across the organization.

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