Build Vaccination Trust with a Resident-Centric Approach

Ending the pandemic requires widespread adoption of the vaccine; which, in turn, requires people to trust the government enough to engage with the vaccination process. Unfortunately, trust in government is at a historically low rate, suggesting the need to proactively counteract the trust deficit, especially with underserved communities who have in many cases been hardest hit by the pandemic. Several challenges specific to the vaccination campaign make this particularly difficult.