Organizations are under pressure from rising costs, disruptive technologies like AI, and intensifying competition, yet many lack the data readiness needed to succeed. This research, conducted by Drexel LeBow in partnership with Precisely, reveals how poor data quality, weak governance and skills gaps are holding back AI adoption and data-driven innovation. The report highlights key trends, challenges and strategies that business and data leaders are using to strengthen data integrity and stay competitive in a rapidly evolving market.