Government agencies at the federal, state, and local levels are facing new pressures to evolve the way they engage with the communities they serve. First-party research of more than 250 officials revealed that many are realizing that social media has a role to play as a strategic engagement tool.
As the leader in social media management, Hootsuite wanted to better understand those challenges and share how agencies are successfully evolving their strategies to overcome them. To do that, we collaborated with GovLoop on a survey of almost 300 government officials at the federal, state, and local levels, and then compared the results with those from a similar survey conducted in 2018. Our findings reveal a clear picture of how agencies are changing their social media strategies to deliver against their mission goals and communicate with the public in new, meaningful ways.
The full results and analysis are available in the new report, Finding Your Voice: Social Media in Government, where you learn about the three trends shaping this change:
Fill Out the Form and Download the Full Report to learn about strategic tips on critical topics including tone of voice, security, and measuring the impact of social media programs and initiatives.