How Airports Can Diversify Revenue with Digital Transformation
Reinvent the Travelers’ Experience Post-Pandemic
Event Date: March 18, 2021
Hosted By: Adobe & Carahsoft
U.S. air travel has been forever changed by COVID-19. When post-pandemic travel ramps up, airports will be seeking to recover lost revenue while modernizing processes to deliver touchless experiences to travelers. So what can airports do to seamlessly adjust to this new normal and reinvent traditionally siloed operational models to meet constituent expectations?
In this podcast, our panel of experts from AOE, AWS, and Auckland Airport discuss how U.S. airports can rapidly convert legacy processes, personalize experiences and communications based on data, and deliver improved non-aeronautical revenue.
"Advertisers are significantly less interested in paying premium dollar for billboards at the airport. And generally there has been a tendency for brands to be a lot more interested in digital advertising because it can be more targeted, it is more relevant. And you know, it doesn't come at the same price tags per view, as very expensive billboard advertising within the airport." - Kian Gould, Founder and CEO of AOE and Omnevo
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