Carahsoft’s Marketing & Digital Media Team Named a Finalist in CRN’s Inaugural Best of the Channel Awards

RESTON, Va. — July 22, 2025 — Carahsoft Technology Corp., The Trusted Government IT Solutions Provider^®, today announced that CRN^®, a brand of The Channel Company, has recognized Carahsoft’s Marketing Team as a finalist in the first-ever CRN Best of the Channel Awards in the Best Channel Marketing Team category.

As a finalist, the Marketing and Digital Media Team is being spotlighted for their dedication to channel innovation and excellence through unmatched scale, creativity, and impact in partner enablement and demand generation. With a team of more than 350 marketing professionals, Carahsoft executed over 7,200 marketing activities in 2024—including in-person roadshows, digital campaigns, and webinars—resulting in more than 525,000 registrations and 380,000 new leads. The company’s strategic programs such as the Big Bet marketing initiative provided cost-effective, high-impact co-branding opportunities to 260+ vendor partners, helping fuel record-breaking pipeline and channel growth across Public Sector markets.

This is the first annual CRN Best of the Channel Awards honoring the individual leaders, teams, and companies setting an example with their visionary strategies and outstanding contributions to channel success. Winners will be announced at the Best of the Channel Awards Gala in Atlanta on Oct. 14, immediately following The Channel Company’s XChange Best of Breed Conference.

Carahsoft’s Marketing and Digital Media team is one of the largest and most specialized in the channel, supporting more than 400 vendor partners including Broadcom, VMware, Salesforce, Zoom, and Splunk. The team orchestrates thousands of campaigns annually with a focus on the Public Sector and its  network of more than 4,000 active channel and reseller partners. Notable achievements include the VMware “Smarter Way to Cloud” roadshow that generated $2.28 million in pipeline and $14.5 million in revenue, and the Zoom Federal News Network CX Series that engaged more than 3,000 Federal executives. The team's award-winning programs have earned recognition from partners including Red Hat, Zoom, and SolarWinds for marketing innovation and excellence.

​​​​​"We are excited to spotlight the finalists of the first-ever CRN Best of the Channel Awards, representing the channel’s guiding lights for innovation, partnership, and impact,” said Jennifer Follett, VP, U.S. Content, and Executive Editor of CRN, The Channel Company. “These leaders, teams, and companies represent the best of what’s possible—from future-focused strategies and bold leadership to a deep commitment to channel-driven success. We are proud to highlight how their achievements and dedication drive the channel forward.”

“The recognition of our marketing team by CRN is a true reflection of the scale, strategy and passion they bring to partner success,” said Julie Denworth, Vice President of Marketing at Carahsoft. “Our team is committed to delivering measurable value and creative solutions that empower our partners and resellers and expand their impact. We’re honored to be named a finalist and proud of the role we play in shaping Carahsoft’s channel leadership.”

The full list of CRN Best of the Channel Award finalists can be viewed online starting July 22nd at crn.com/best-of-the-channel-awards.

About Carahsoft
Carahsoft Technology Corp. is The Trusted Government IT Solutions Provider, supporting Public Sector organizations across Federal, State and Local Government agencies and Education and Healthcare markets. As the Master Government Aggregator^® for our vendor partners, we deliver solutions for Cybersecurity, MultiCloud, DevSecOps, Artificial Intelligence, Customer Experience and Engagement, Open Source and more. Working with resellers, systems integrators and consultants, our sales and marketing teams provide industry leading IT products, services and training through hundreds of contract vehicles. Visit us at www.carahsoft.com.

Contact
Mary Lange
Carahsoft Technology Corp.                     
(703) 230-7434
PR@carahsoft.com

About The Channel Company
The Channel Company (TCC) is the global leader in channel growth for the world's top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.

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