Reasons to Choose Forrester

A Research Model That Reflects How Government Works

Our persona-based services cover both technology and business, designed to reflect the interconnected reality of government work and fortify a sustainable strategy.

Whether you’re a CTO focused on optimizing your tech stack, a CX leader measuring CX performance and ROI, or a Deputy CISO managing the risks of emerging tech, Forrester delivers cross-functional, role-aligned research and supports collaboration across your leadership team, not just within narrow domains.

Forrester’s tiered licensing models also ensure that everyone, from senior leadership to front-line implementers, can access research, tools, and shared resources. This broad access promotes alignment, reduces rework, and ensures every decision-maker is working from the same trusted foundation. Your priorities don’t live in silos, and neither should your research or engagement model.

AI Interface That Accelerates Strategic Decision-Making

Forrester’s proprietary GenAI assistant, Forrester AI (previously Izola), is a decision accelerator. Forrester AI enables teams to query Forrester’s full research library through a conversational experience and receive context‑rich, analyst‑authored answers in seconds. Users can ask follow‑up questions, explore topics more deeply, and receive suggestions on what to consider next, supporting real dialogue with the research rather than one‑off responses. Every answer is fully sourced and transparent, giving staff confidence in what they are reading and enabling faster synthesis, briefings, and strategic planning. Available through the Forrester platform and embeddable directly within Microsoft Teams, Forrester AI guides, helping public sector leaders move faster with confidence grounded in trusted research and decades of expertise.

Unrivaled Access to Experts, Not Just Reports

Forrester provides unmetered analyst access to VIP and Leader seat holders, enabling direct, ongoing engagement with the analysts who create our research. Team seat holders may participate alongside VIP or Leader users, supporting collaboration across initiatives. Our continuous guidance model ensures clients can connect with trusted experts as needs arise, so you gain more than reports. You gain consistent access to the people behind the insights, embedded in your mission and focused on helping you move forward with confidence.

We Quantify Value

Only Forrester offers the Total Economic Impact™ (TEI) model, a proprietary, proven framework for quantifying the business and operational value of technology investments. Our model helps you measure ROI, identify efficiency gains, and support funding and procurement decisions, a critical asset for agencies accountable to budgets, boards, and the public.

We Know Government, And We Invest in It

Forrester has partnered with 14 of 15 U.S. federal executive branch departments. Our public sector research is purpose-built to reflect government missions, procurement constraints, and evolving policy guidance. We also oer government-aligned training and certifications in Zero Trust, Strategic Leadership, and Business Case Development backed by implementation frameworks to help agencies build internal capacity and advance mission-critical skills. Our Zero Trust certification is the only program of its kind eligible for CPE credits, providing agencies with a clear, actionable roadmap to help meet federal cybersecurity requirements. We’re not here to observe your mission. We’re here to help you accomplish it.

Proven Thought Leadership

Forrester’s influence goes beyond research delivery. We’ve helped shape the frameworks agencies use to modernize and measure success. As the originators of the Zero Trust framework and the Customer Experience Index (CX Index™), our work influences priorities in cybersecurity, digital trust, and service improvement.