As the tide of partisanship rises, public servants need faster, more frequent insights into the experiences citizens and employees are having in each function of government. When these experience insights are properly used, they drive citizen engagement & satisfaction, reduce waste & risk, and improve government service levels.

Qualtrics provides solutions that make it easy to capture experience data, so you can quickly make evidence-based decisions about mission critical programs and services. Consistently collecting, reporting, and acting on metrics will demonstrate where you are improving, and have positive, lasting effects for your agency and programs.

Qualtrics Research Core™

Our core survey platform can be used for hundreds of different research initiatives across nearly every functional department of an organization. Enterprises, government agencies, and DIY researchers all rely on the Qualtrics Research Core(tm) to be more competitive, efficient, profitable, and ultimately-to be right. The Research Core makes it easy for anyone in an organization - from the intern to the CMO - to design professional surveys, collect rich data, and analyze the customer, market, and employee insights they need to make the right decisions. To learn more, visit https://www.qualtrics.com/research-core.

Customer Experience™

Build greater bonds of trust by asking about your customer and citizen experiences in the moments that matter, and taking action to improve the experience. To learn more, visit https://www.qualtrics.com/customer-experience.

1. Omni channel measurement
2. In-app and website feedback
3. CX reporting, analytics & dashboards
4. Follow-up & case management
5. Operational integration

Employee Experience™

Measure sentiment across the entire employee lifecycle, prioritize key employee experience drivers, increase retention, decrease attrition, engage employees, and be the best place to work. To learn more, visit https://www.qualtrics.com/employee-experience.

1. Employee engagement
2. 360 employee feedback
3. Training surveys
4. Exit interviews
5. Pre-hire & onboarding

Product Experience™

Uncover unfulfilled policy expectations, measure public trust, conduct traditional research, and properly prioritize rule-making & policy changes. Evidence based decisions about which programs will successfully and positively impact citizens is key to achieving an effective outcome-based government. To learn more, visit https://www.qualtrics.com/product-experience.

1. Policy testing
2. Trust research
3. Citizen experience
4. Market analysis
5. Conjoint analysis

Brand (Agency) Experience™

Benchmark and track agency awareness, improve perception of services, improve communications, and optimize mission achievement. To learn more, visit https://www.qualtrics.com/brand-experience.

1. Mission awareness
2. Agency's Brand equity
3. Message and copy testing
4. Brand strategy research
5. Segmentation & positioning

Magic Quadrant for Voice of the Customer

November 30, 2020

VoC applications enable application leaders supporting CX to enhance the way they listen to and understand customers. The insight generated creates actions that help improve customer loyalty and provide measurable business benefit. This Magic Quadrant profiles 15 of the most advanced vendors.