Qualtrics Solutions for the Public Sector

Qualtrics Research Core™

Our core survey platform can be used for hundreds of different research initiatives across nearly every functional department of an organization. Enterprises, government agencies, and DIY researchers all rely on the Qualtrics Research Core(tm) to be more competitive, efficient, profitable, and ultimately-to be right. The Research Core makes it easy for anyone in an organization - from the intern to the CMO - to design professional surveys, collect rich data, and analyze the customer, market, and employee insights they need to make the right decisions. To learn more, visit https://www.qualtrics.com/core-xm/.


Customer Experience™

Build greater bonds of trust by asking about your customer and citizen experiences in the moments that matter, and taking action to improve the experience. To learn more, visit https://www.qualtrics.com/customer-experience/.

  1. Omni channel measurement
  2. In-app and website feedback
  3. CX reporting, analytics & dashboards
  4. Follow-up & case management
  5. Operational integration

Employee Experience™

Measure sentiment across the entire employee lifecycle, prioritize key employee experience drivers, increase retention, decrease attrition, engage employees, and be the best place to work. To learn more, visit https://www.qualtrics.com/employee-experience.

  1. Employee engagement
  2. 360 employee feedback
  3. Training surveys
  4. Exit interviews
  5. Pre-hire & onboarding

Product Experience™

Uncover unfulfilled policy expectations, measure public trust, conduct traditional research, and properly prioritize rule-making & policy changes. Evidence based decisions about which programs will successfully and positively impact citizens is key to achieving an effective outcome-based government. To learn more, visit https://www.qualtrics.com/product-experience.

  1. Policy testing
  2. Trust research
  3. Citizen experience
  4. Market analysis
  5. Conjoint analysis


Brand (Agency) Experience™

Benchmark and track agency awareness, improve perception of services, improve communications, and optimize mission achievement. To learn more, visit https://www.qualtrics.com/brand-experience.

  1. Mission awareness
  2. Agency's Brand equity
  3. Message and copy testing
  4. Brand strategy research
  5. Segmentation & positioning


Remote Solutions


Workforce Symptom Check

Contain the spread of COVID‑19 with ongoing symptom checks. Workforce Symptom Check (HITRUST/SOC2 Certified) securely assesses employee health to determine suitability for returning to work.



Return to Work Ongoing Pulse

Understand employee sentiment amid COVID‑19 disruption. Assess readiness and needs of your workforce before re-opening.



Vaccine Management


Messaging: How Governments Can Turn Vaccines Into Vaccinations

The world is in the middle of executing the largest vaccine distribution in history to combat COVID-19—named the largest modern public health crisis. Governments at all levels face two key imperatives: Manage the complex delivery process AND make sure residents get vaccinated.


Build Vaccination Trust with a Resident-Centric Approach

The scientific community has done an amazing job of accelerating the creation and testing of very effective and safe vaccines. Their work has provided the world with hope. But vaccines on their own are not the answer. To curb COVID, we need vaccination programs that increasingly “get shots into arms.”


Why Experience Management is Critical to Vaccine Management

In preparation for the largest vaccine distribution in history, governments must streamline workflows and proactively engage with the public before, during, and after vaccination.


Vaccine Navigator - Make It Easy for Everyone to Get a Vaccine

Design and improve your vaccine rollout with your community needs in mind. Get everyone vaccinated. Build trust at every touchpoint.