Overview

Hootsuite for Government

Hootsuite is the most widely used social media management platform. Our battle-tested technology, extensive ecosystem, and social DNA help government organizations understand, inform, and engage citizens through a centralized, secure, and scalable social media platform.

More organizations trust our technology than anyone else

  • We have over 15 million users, including in over 300 government agencies, and more than 800 of the Fortune 1000.
  • Our customers rely on us to send over 28 million messages a week across any device, from anywhere.
  • We are used in more languages and in more countries than any other social media management platform.

We connect with your existing technologies better than any other social media management platform

  • We have more than 250 best-of-breed partners and applications in our open ecosystem
  • We help boost the adoption of social media across your entire organization by integrating with technologies your team is already familiar with
  • We innovate quickly, adding and updating new business applications to our ecosystem weekly

We give you the knowledge you need to become the most connected government in the world

  • Over 225,000 professionals have sharpened their social media skills through Hootsuite’s education courses, and over 380 government agencies employ Hootsuite-certified professionals.
  • We offer industry-recognized certifications that help prove your team’s skills
  • You can trust our advice—over 50 thousand annual event attendees, 7 million annual blog readers, and 8 million followers benefit from our expertise.

Products

  • Secure Platform

    One integrated platform to manage users, assets and properties, discover and publish content, engage with citizens, connect social with your existing technologies, and measure its impact.

  • Analytics

    Show the return on your social media investment and get real-time analytics that help you measure public sentiment, act on opportunities (and challenges) quickly, and measure the effectiveness of your content and campaigns.

  • Insights

    Understand the conversations happening around the topics that matter through intuitive visuals created with data from 100 million sources.

  • Ads

    Get the most out of your social ads budget with Hootsuite Ads. Easily create, manage, and optimize paid ad campaigns from within the Hootsuite dashboard.

  • Campaigns

    Use beautiful and easy-to-create campaigns and contests to launch citizen engagement programs across multiple platforms and networks.

  • Amplify

    Expand your social reach by empowering employees to share pre-approved posts with their personal social networks through an intuitive mobile app.

  • Ecosystem

    Extend the power of Hootsuite—and tap into the tools and solutions you already rely on—through the 250+ apps and integrations in the Hootsuite App Directory.

  • Mobile

    Manage social media from anywhere with the Hootsuite mobile app for your iOS or Android device.

  • Enhance

    Create attention-grabbing content by using one app to source, edit, optimize, and share photos on social.

  • Academy

    Equip your entire team, department, or organization with the training and certifications they need to become a social media pro.

Contracts

Federal

GSA Schedule 70

GS-35F-0119Y
Dec 20, 2011- Dec 19, 2021

SEWP V

NNG15SC03B/NNG15SC27B
May 01, 2015- Apr 30, 2025

State and Local

CMAS

3-12-70-2247E
Aug 28, 2012- Mar 31, 2022

Maryland Master Contract (COTS)

060B2490021
Oct 01, 2012- Sep 30, 2027

Pennsylvania COSTARS-6 IT Software Contract

COSTARS-006-176
Aug 31, 2017- Aug 31, 2021

Texas DIR-TSO-4288

DIR-TSO-4288
Feb 22, 2019- Feb 21, 2021
*Additional Option Years Available

Education

Massachusetts Higher Education Consortium (MHEC)

MC15-04
Aug 10, 2019- Jun 30, 2022

VASCUPP

UVA1482501
May 02, 2014- Dec 19, 2021

21st Century IDEA

On Thursday, December 20th, the President signed the 21st Century Digital Experience Act (21st Century IDEA) into law – a bill that will transform the federal government’s digital service delivery through website modernization, improved accessibility, and the adoption of digital forms and signatures to ultimately prioritize the citizen experience.


21st Century IDEA requirements include:

  • Establishing consistent and secure websites that are 508 compliant and accessible across devices
  • Offering mobile-friendly, digital options for all paper-based forms
  • Adopting the use of electronic signatures
  • Prioritizing the customer experience journey with a focus on personalization of content
  • Modernizing internal digital services for government employees

Hootsuite’s digital service solutions aid government organizations in meeting the 21st Century IDEA requirements.

  • A secure platform
    • Empowers agencies to stay secure and compliant by setting different permission levels, receiving immediate alerts about suspicious activity, and meeting regulatory standard
  • Content curation tools
    • Allows agencies to solve social media content challenges through efficiently finding, managing, and sharing compelling content
  • Customizable analytics
    • Makes it easier for agencies to prove social media impact by creating and exporting custom reports that showcase results

Read up to learn more!

COVID-19 Resources

The role of social media in crisis communications


In a crisis, social media’s role is much larger and more complex than simply checking Facebook’s Crisis Response tool. 55% of Americans get their news from social media. Meanwhile, first-person accounts and opinions from regular people break news, shape narratives, and influence opinion.


For teams working at the center of a crisis, social platforms are one of the top ways to get authoritative information to the population, fast.


And for those of us operating farther from the crisis, social media is how people connect and make sense of tragedy. Brands can’t ignore these conversations, but participation must be approached with care.


So, when the world’s in a tailspin, what role does social media play in a crisis communications plan?

  • Rapid, direct communication of updates to your audience;
  • Support for people who need help or information;
  • Social listening to learn more broadly about what’s happening in the world and your industry, as well as what people need from your brand.


In short, social media isn’t just where you say you’re helping, but it’s also where you find out how you can help, and, in many cases, roll up your sleeves and get to work.


Whatever crisis we face, we all hope that after it passes, we’ll come out changed for the better. On social media, that means strengthening trust and connections with our audience for the long term.


What does that look like? Here are Hootsuite’s 10 tips for communicating on social media during a crisis or emergency.

Events

News

Latest News

From a way to connect with friends to a way to keep up with old friends to a way to be embarrassed by your mom, social media has evolved a great deal over the years. Today, it is a tool for ...
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Carahsoft Technology Corp., the trusted government IT solutions provider, is proud to host the seventh annual Citizen Engagement Seminar. This one-day event will discuss how agencies are utilizing ...
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February 02, 2017
Social media has been revolutionizing the way we communicate for years now. No longer is it a niche corner of the web reserved for early adopters and meme enthusiasts. Today, everyone from big brands ...
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Resources

Resources

Carahsoft and Hootsuite appreciate the opportunity to offer the Hootsuite Enterprise Platform solution. See how our team is proposing a superior solution to scale social media across the enterprise.

Whitepaper

Download this whitepaper to learn how to deliver the revenue growth CMOs demand with social media.

This white paper explores the value of social media as an agent to drive efficient, effective, and citizen-centric government engagement.