Hootsuite for Government

Hootsuite is the most widely used social media management platform. Our battle-tested technology, extensive ecosystem, and social DNA help government organizations understand, inform, and engage citizens through a centralized, secure, and scalable social media platform.

More organizations trust our technology than anyone else

  • We have over 15 million users, including in over 300 government agencies, and more than 800 of the Fortune 1000.
  • Our customers rely on us to send over 28 million messages a week across any device, from anywhere.
  • We are used in more languages and in more countries than any other social media management platform.

We connect with your existing technologies better than any other social media management platform

  • We have more than 250 best-of-breed partners and applications in our open ecosystem
  • We help boost the adoption of social media across your entire organization by integrating with technologies your team is already familiar with
  • We innovate quickly, adding and updating new business applications to our ecosystem weekly

We give you the knowledge you need to become the most connected government in the world

  • Over 225,000 professionals have sharpened their social media skills through Hootsuite’s education courses, and over 380 government agencies employ Hootsuite-certified professionals.
  • We offer industry-recognized certifications that help prove your team’s skills
  • You can trust our advice—over 50 thousand annual event attendees, 7 million annual blog readers, and 8 million followers benefit from our expertise.



21st Century IDEA

COVID-19 Resources

The role of social media in crisis communications

In a crisis, social media’s role is much larger and more complex than simply checking Facebook’s Crisis Response tool. 55% of Americans get their news from social media. Meanwhile, first-person accounts and opinions from regular people break news, shape narratives, and influence opinion.

For teams working at the center of a crisis, social platforms are one of the top ways to get authoritative information to the population, fast.

And for those of us operating farther from the crisis, social media is how people connect and make sense of tragedy. Brands can’t ignore these conversations, but participation must be approached with care.

So, when the world’s in a tailspin, what role does social media play in a crisis communications plan?

  • Rapid, direct communication of updates to your audience;
  • Support for people who need help or information;
  • Social listening to learn more broadly about what’s happening in the world and your industry, as well as what people need from your brand.

In short, social media isn’t just where you say you’re helping, but it’s also where you find out how you can help, and, in many cases, roll up your sleeves and get to work.

Whatever crisis we face, we all hope that after it passes, we’ll come out changed for the better. On social media, that means strengthening trust and connections with our audience for the long term.

What does that look like? Here are Hootsuite’s 10 tips for communicating on social media during a crisis or emergency.