Hootsuite is the most widely used social media management platform. Our battle-tested technology, extensive ecosystem, and social DNA help government organizations understand, inform, and engage citizens through a centralized, secure, and scalable social media platform.
More organizations trust our technology than anyone else
We connect with your existing technologies better than any other social media management platform
We give you the knowledge you need to become the most connected government in the world
One integrated platform to manage users, assets and properties, discover and publish content, engage with citizens, connect social with your existing technologies, and measure its impact.
Show the return on your social media investment and get real-time analytics that help you measure public sentiment, act on opportunities (and challenges) quickly, and measure the effectiveness of your content and campaigns.
Understand the conversations happening around the topics that matter through intuitive visuals created with data from 100 million sources.
Get the most out of your social ads budget with Hootsuite Ads. Easily create, manage, and optimize paid ad campaigns from within the Hootsuite dashboard.
Use beautiful and easy-to-create campaigns and contests to launch citizen engagement programs across multiple platforms and networks.
Expand your social reach by empowering employees to share pre-approved posts with their personal social networks through an intuitive mobile app.
Extend the power of Hootsuite—and tap into the tools and solutions you already rely on—through the 250+ apps and integrations in the Hootsuite App Directory.
Manage social media from anywhere with the Hootsuite mobile app for your iOS or Android device.
Create attention-grabbing content by using one app to source, edit, optimize, and share photos on social.
Equip your entire team, department, or organization with the training and certifications they need to become a social media pro.
On Thursday, December 20th, the President signed the 21st Century Digital Experience Act (21st Century IDEA) into law – a bill that will transform the federal government’s digital service delivery through website modernization, improved accessibility, and the adoption of digital forms and signatures to ultimately prioritize the citizen experience.
21st Century IDEA requirements include:
Hootsuite’s digital service solutions aid government organizations in meeting the 21st Century IDEA requirements.
Read up to learn more!
The role of social media in crisis communications
In a crisis, social media’s role is much larger and more complex than simply checking Facebook’s Crisis Response tool. 55% of Americans get their news from social media. Meanwhile, first-person accounts and opinions from regular people break news, shape narratives, and influence opinion.
For teams working at the center of a crisis, social platforms are one of the top ways to get authoritative information to the population, fast.
And for those of us operating farther from the crisis, social media is how people connect and make sense of tragedy. Brands can’t ignore these conversations, but participation must be approached with care.
So, when the world’s in a tailspin, what role does social media play in a crisis communications plan?
In short, social media isn’t just where you say you’re helping, but it’s also where you find out how you can help, and, in many cases, roll up your sleeves and get to work.
Whatever crisis we face, we all hope that after it passes, we’ll come out changed for the better. On social media, that means strengthening trust and connections with our audience for the long term.
What does that look like? Here are Hootsuite’s 10 tips for communicating on social media during a crisis or emergency.