Activation Studio Solutions for the Public Sector
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Segment Designer: segment and audience building
- Visual drag and drop segment designer
- An easy and quick way to segment data
- Fully integrated students and donors audience builder alternative
- Maintain data model & add new data via Data Designer
- Drag ‘n drop segmentation
- Built upon Marketing Cloud functionality
- See email benchmark data per segment vs Journey metrics
- Start designing your Journey directly from within Activation Studio
- Add custom fields to your target data extension
- Organize via our folder structure
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Score Designer: scoring rules
- Score donor contacts and intent based on CRM and interactions
- Create relevance scoring rules based on all data available in SFMC
- Include browsing interest data Interaction Designer
- Create custom education tags
- Manage and edit scoring rules
- Automated calculations of score per contact in Marketing Cloud
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Interaction Designer: web tracking capabilities
- Include browsing interest tracking and events
- Collect browsing interest data on your website via flexible tracking mechanism
- Manage collected data from within Marketing Cloud
- Easily configured via export tags for Google Tag Manager
- Include tracked interactions within Segment Designer and Score Designer
- Triggered send via incoming interaction
