Translate Digital Lead Engagement Into Sales and Marketing Processes

SalesWings for Salesforce helps public sector organizations track the digital engagement of their leads and identify their interest in services, content, topics and more.

SalesWings customers particularly like how easy it is to use the system, eliminating any need to rely on IT after the initial implementation. The identification of interest and needs can easily be configured by any team member without coding.

The insights gained are natively available in the Salesforce systems to optimize sales and marketing efforts and customer experience/engagement. SalesWings data is natively integrated into Marketing Cloud, Data Cloud, Sales Cloud, Service Cloud, Agentforce, Tableau and any system that is connected to Salesforce.

On the marketing side, SalesWings insights are used to create behavioral audiences and trigger campaigns based on specific interests and signals. Thanks to our user-friendly lead scoring, the marketing team can hand-off sales-ready leads and accounts to their sales teams.

Within Salesforce, marketing teams can easily report on any digital engagement. For instance, you can see which content was most consumed by qualified leads, or which email campaigns have impacted closed-won opportunities. The insights gained can be used to understand the effectiveness of marketing campaigns and resources.

SalesWings also shows the full customer journey of each lead and account to sales people inside Salesforce, for them to understand what their interests and needs are, and have more impactful customer engagements. Most often, marketing data is not visibly to sales teams, while SalesWings makes this possible leading to strong impact on lead and account management.

For agentic use cases around Agentforce, the same data helps agents understand what the interests are of these buyers, in order to fulfill their tasks with high precision.

SalesWings works in combination with Salesforce, any email marketing system and can integrate into other CRM and sales and marketing platforms based on your needs.