As consumer behavior has shifted online, it has become critical for governments to engage their constituents on digital platforms. These digital interactions create breadcrumbs of data that can be assembled into digital journeys – which can be analyzed to illuminate their needs and concerns, combined with outcomes to make better decisions, and used to predict future trends. Successful journeys can be mined for best practices and unsuccessful journeys can be identified for refinement.
The Syntasa platform has world-class technology to combine first-party digital data with mission and outcome data, leverage AI/ML to make better decisions, and enable quick action. Our customers use our capabilities to get insights into digital behavior (especially relevant during COVID), build more targeted audiences for public outreach, generate relevant content recommendations, and quickly see what is working – in weeks instead of years.