Simplify Transit logo


Easy and Powerful Digital Communications Suite Tailored to Transit

SimplifyTransit helps transit agencies improve the customer experience while saving staff time with an easy, reliable and affordable digital communications suite tailored to transit:

  • Alerts for efficient and powerful publishing of real-time GTFS-ServiceAlerts to apps, web, SMS, email, social, and digital signs
  • Subscriptions for automated and personalized SMS/email notifications, as well as non-alert marketing and communications
  • Service Bot for self-serve real-time information and support via SMS and phone (IVR)
  • GTFS Optimizer to evaluate and enhance the GTFS-schedule data our products rely on

We also offer the expertise and experience of managing digital communications and technology in a major public transit agency, so we know what transit agencies and their riders need.

We help transit agencies navigate the rewarding paradigm shift to the efficiency and reach offered by open data standards. Our setup process helps agencies with in-depth training and advice on integrating GTFS-ServiceAlerts into apps, agency websites, and digital signage.

Our pricing is based on annual boardings, so agencies of all sizes can afford these products.

SimplifyTransit's unique benefits and capabilities include:

  • Automated SMS/email Alerts riders can personalize for their routes/lines, stops/stations, schedule, and language, powered by GTFS-ServiceAlerts and GTFS-schedule feeds.
  • SMS/email Campaigns for non-Alert marketing communications such as news, governance, projects, programs or plans, with an easy drag-and-drop designer and the option to integrate subscriber lists with leading CRMs.
  • Alert Templates for quick and consistent templated Alerts for common scenarios such as snow routes, delays, closed stops and detours, canceled trips, and elevator outages.
  • Draft Alert and Copy Alert features streamline publishing of complex alerts unique to each agency.
  • Automated Canceled/Late/Modified Trip Alerts with clear and "scannable" Headers and Descriptions based on GTFS-TripUpdates, GTFS-TripModifications and GTFS-schedule data. Automated Modified Trip Alerts include Automated Map Images showing closed stops, alternative stops, original route, and detour.
  • Automated Translation of all Alerts into Title VI languages, quality controlled by a Custom Transit Glossary to ensure accuracy of key terms/phrases.
  • Expert training on creating high-quality Alerts optimized for all channels, based on real-world in-agency experience.
  • Mobile-friendly UI for creating and managing Alerts anywhere, anytime.
  • Multi-GTFS support to ensure staff can easily switch between bus/rail Alerts, publishing separate GTFS-ServiceAlerts feeds matching each GTFS-schedule feed.
  • Alerts API allows other vendors to integrate our Alerts features into CAD/AVL and other software, with thorough documentation and robust performance.