The Department of Veterans Affairs (VA) is one of the federal government's largest departments, providing those who have served in the United States Armed Forces with a range of entitled benefits including health care, disability insurance, employment training, educational assistance, and home loans. 

As part of their health care benefits, veterans have access to My HealtheVet, an online health portal where they can:

With more than three million My HealtheVet registrants, the team knew simply publishing information to its website would be insufficient. Access the on-demand webinar to hear from Chip Harman, Content Strategy Manager of My HealtheVet, whose team worked to grow their audience to one million subscribers with direct digital communications, but did so in a way that engaged them more directly in their health care.