To help agencies deliver a digital-first public experience for all communities, the Office of Management and Budget (OMB) recently released new guidance and framework for creating integrated digital experiences and interactions across agencies, services, and channels. Building on the 21^st Century IDEA, the CX EO, and the President’s Management Agenda, the guidance requires agencies to leverage the government-wide Digital Analytics Program (DAP) to put users at the center of the experience while also achieving its business or organizational goals.   

Access the presentation materials from this in-person learning event to explore how advanced analytics can advance your agency's DAP to deliver a roadmap for digital-first public experiences for the next decade, including how to:

• The benefits and value of more customized and feature-rich customer journey analytics platform  
• Common use cases that improve the customer experience and user interfaces
• Understand, define, and create user-generated goals for your agency's individual DAP needs
• Customer journey analytics implementation and migration challenges, strategies, and best practices