Event Date: April 10, 2019
Hosted By: L.A. Metro & Salesforce
L.A. Metro, one of the 27 transit systems moving L.A. County's 10 million people, combine traditional and modern transportation services, building a strategic model that turned transit into transit accounts and as a result, demonstrated what it really means to "think regionally."
Robin O'Hara, Chief Executive Officer of Transit Access Pass Program at L.A. Metro, discussed the transportation model's design criteria, but also the tolls behind it. This model was made possible by Salesforce Marketing Cloud, Salesforce Service Cloud, and the Salesforce Platform.
This webinar featured:
Robin O'Hara, Chief Executive Officer, Transit Access Pass Program, L.A. Metro
Claire Loesel, Senior Marketing Manager, Public Sector, Salesforce
Bryon Grant, Marketing Cloud Principal Solutions Engineer, Salesforce
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