The way customers buy software is changing fast, and that shift is happening on AWS Marketplace. Both public sector and commercial organizations are moving procurement to marketplaces for speed, compliance, and simplicity. 

 

Zoom partners joined us for a webinar on December 16. 2025 to learn how they can capitalize on this trend through Carahsoft’s Distributor Seller of Record (DSOR) framework: the connective tissue that enables scalable, compliant transactions in AWS Marketplace.

During this expert-led webinar, we walked through:  

• The benefits of this route are to market for customers who want to buy where they have already budget, for partners who can accelerate sales and reduce friction, and for Zoom, as it aligns with modern procurement models.

• How Carahsoft operationalizes the process, including how to position Marketplace selling in customer conversations and how to co-sell with Carahsoft to drive new opportunities.

• Real partner success stories that demonstrate the measurable impact of this model in action.