From watching reels on move-in day to recapping their first game day in seven seconds—this is how rising cohorts vet their future alma mater.

To welcome the next generation, the University of Notre Dame traded siloed dashboards for real-time social intelligence. Listening data helps the brand’s architect identify which narrative clusters are resonating in real-time. Layering in Premium Analytics to validate that impact, Notre Dame transforms “mundane” updates into a student-led journey under the Dome.

Watch the on-demand webinar for a 45-minute, story-forward session with Liz Harter, Senior Social Media Manager at Notre Dame. She walks through how to architect a prestigious brand on social media that feels organic, audience-led and undeniably human.

Get the practical tips and divine inspiration you need to:

• Audit your digital doorstep by using social intelligence to identify the stories that truly welcome students in.
• Cut through the noise by surfacing the unpolished, peer-led moments that build Gen Z trust.
• Optimize your omnichannel strategy by allowing analytics to dictate where your brand shows up best.