Public expectations are driving government agencies to modernize their email outreach and engagement. Agencies who modernize their email communications can help more people access more services while serving the unique needs of many at scale.
By mapping out the milestones of the citizen journey, agencies can predict what information citizens will need at every turn, enabling proactive communication connections and the expedited delivery of personalized content.
Watch this on-demand webinar to discover best practices that can assist your agency in increasing citizen engagement and cultivating the citizen journey across channels. Specifically, this session explored how to:
- Easily create, coordinate, and deliver highly personalized and synchronized multichannel experiences all on one platform
- Measure citizen engagement more intuitively with analytics, and leverage data to deliver information more effectively to improve efficiency
- Improve workflow speeds, content dissemination and syndication, and overall impact through a centralized asset management solution
- Manage citizen experiences with one-to-one personalized content