Marion Square, Force Management, and Carahsoft held an online event exploring how forward-thinking companies are reshaping their go-to-market strategies to win in this new environment. Attendees learned how to speak the language of value, using a proven framework that ties solutions directly to what agencies now prioritize: cost reduction, risk mitigation, productivity gains, and mission-aligned outcomes.

Attendees learned:

• How DOGE is changing the rules of federal procurement
• A breakdown of the value-drivers federal buyers care about now
• Strategies for translating technical capabilities into quantifiable impact
• Tips for arming sales teams with messaging that resonates in today’s market
• Real-world examples of companies who’ve successfully repositioned and won

Whether you're a growth-stage innovator or an established vendor, this session helped equip you with the tools to lead with value, align with agency priorities, and thrive in a government market that demands efficiency and accountability.