All great customer experiences have something in common - they're compelling and personal. Whether on a website, mobile app, or email, exceptional digital experiences have the ability to deliver your message wherever, whenever to the right audience.
Just like private sector companies, government agencies face pressure from citizens and employees to deliver standout digital experiences across any channel efficiently and securely.
Watch the on-demand webinar to learn from Steven Shyne, Senior Consumer Experience Strategist, what consumer experience (CX) means for the public sector, and how he and his clients at Atypical Digital are putting CX to practice.
Specifically, this webinar explored:
- An overview of consumer experience (CX) and user experience (UX)
- The importance of getting user feedback early in the web design process
- How to gain actionable insights from CX and UX research data
- How to transform your team into thinking more citizen-centric today and in the future