In this installment of the AWS Spotlight series, attendees heard from Mindgrub's Senior Vice President of Strategy & Design, Ben Slavin, as he detailed:

• Whether or not you need an application at all to achieve your goals
• Specific advantages and disadvantages to each approach and how to prioritize those factors
• Real-world instances of an off-the-shelf app being the best option and others when a custom option provided more value
• Decision-making tools that will empower leaders to build a sustainable, cost-effective, performance digital solution that their audience will want to use