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U.S. Bank faced a significant challenge. Their customers in Securities Services were forced to log in, access data and interact with their accounts using multiple, disparate sites coupled with manual processes. Some application functionality overlapped. Multiple logins and different user experiences within each application made day-to-day activities difficult to manage and cumbersome. Data showed that users, who include asset managers and anyone with an interest in a trust account, rarely logged into the applications, and client adoption was low. Clients were demanding improved online tools that streamlined interaction with U.S. Bank Securities Services. Ultimately, the lack of unified account access and management was giving U.S. Bank competitors an advantage. U.S. Bank needed a single system for customers to access all information, providing a consistent user experience.
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